Digital Marketing Statistics & Metrics

Google Search Ad Spending Growth Reached 21% in Q1 2017 | Merkle

Digital Marketing | Global

US paid search spending growth increased by +1% to record 15% in Q1 2017. Google search ad. spending in the US also grew by the same rate (+1%) to reach 21% during the same period, up from 20% in Q4 2016.

It worth to be mentioned that there were several Google initiatives in the last year have helped it maintain robust growth, including a fourth mobile text unit, Google Maps ads, PLAs on image search, and the decoupling of desktop and tablet bidding.

Google Search Ad Spending Growth Reached 21% in Q1 2017 Merkle

A Graph Shows Google Overall US Paid Search Year-Over-Year Growth Rate.


Merkle is a leading data-driven, technology-enabled, global performance digital media agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.Merkle’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

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