US paid search spending growth increased by +1% to record 15% in Q1 2017. Google search ad. spending in the US also grew by the same rate (+1%) to reach 21% during the same period, up from 20% in Q4 2016.
It worth to be mentioned that there were several Google initiatives in the last year have helped it maintain robust growth, including a fourth mobile text unit, Google Maps ads, PLAs on image search, and the decoupling of desktop and tablet bidding.
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