Tag: In-App Messaging

Facebook has outlined the latest messaging changes for European users as a result of new data security and privacy laws in the region. Moreover, Europe’s Privacy and Electronic Communications Directive – also known as the ‘ePrivacy Directive’ – is actually being expanded from this week to incorporate more forms of digital communication. Not only that …

43% of US smartphone owners use only four to six apps on an average day, although the average person has 55 apps installed on their person’s device, and 72% of smartphone owners deleted an app because they rarely used it. So marketers need to track and monitor users in-app behavior, then take action, based on …

Above all other devices, especially over the last decade, people have come to use their mobile devices, especially smartphones which have become preferred for researching, shopping, and purchasing. Over 2.6 billion people (30% of all humans living on earth) use smartphones and they check their phones 150+ times each day browsing and interacting with mobile …