The Ultimate Guide to Mobile Marketing Automation | Xtremepush
Mobile Marketing
43% of US smartphone owners use only four to six apps on an average day, although the average person has 55 apps installed on their person’s device, and 72% of smartphone owners deleted an app because they rarely used it.
So marketers need to track and monitor users in-app behavior, then take action, based on these valuable data insights through the following:
- “Mobile App Analytics” which provides full visibility of users and their in-app interaction, gives a complete understanding of what areas are being accessed and how often.
- “Mobile App Segmentation” to help marketers to create segments of users based on demographics, interests, and location. Using this segmented data, marketers can target the user with in-app or push messaging, cross-channel advertising or location-targeting while she is at her local branch.
- Use “In-app messaging and push notifications” which can convert one-day users into long-term users. In-App Messaging is a great way to reach and engage users while they are interacting with your app. It can also serve as a prompt to users to complete their journey to purchase.
- Push Notifications is a good way to reach and entice lapsed users back into your app or notifying users. This form of messaging is much more direct and therefore must provide real user value to the customer.
The Table of Content of “The Ultimate Guide to Mobile Marketing Automation” eBook:
- Introduction
- The Basics
- Mobile App Analytics & Segmentation
- Funnel Analysis
- In-App Messaging & Push Notifications
- Location-Targeting – Beacons and Geo-Fencing
- Mobile Attribution Analytics
- External CRM Integration
- The Top 10 Commandments for Effective Mobile App Marketing
Number of Pages:
- 22 Pages
Pricing:
- Free
XtremePush
XtremePush is a global multi-channel experience and engagement marketing platform. It provides solutions that can enable hundreds of leading enterprise brands to drive engagement and maximize revenue.Xtremepush is now considered to be one of a very small number of mobile marketing automation platforms with full Bank Grade security in the market.
Benefits:
- Providing reliability, speed, security, world-class technical support and custom solutions for all clients.
- Giving marketers and brands the ability to analyze, segment, and target their users, enabling the delivery of data-driven contextually relevant messages at the optimum time and location.
- Providing a granular understanding of your mobile app users and their unique behavior from the moment of download.
- Bridging the gap between your customer’s digital and physical real-world brand interactions.
- Maximizing the outreach of your Mobile and Desktop website with instant personalized messaging across multi-channels.
- Connecting and re-engaging your web customers directly on their browser, even when they are browsing on another website.
- Enabling your entire audience to discover your most important recent content with your own customizable onsite notification center.
- Delivering automated customer support, e-commerce guidance, content and interactive experiences at scale and speed through social messaging platforms.
- The Xtremepush platform easily integrates with third-party data including CRM’s, Google Analytics, Loyalty Schemes, and many other integration types.
- Combining third-party data with its engagement channels to deliver a complete omnichannel experience.
Services & Features:
- Intelligent Campaigns Delivery.
- Segmentation With In-App Analytics.
- CRM Integration and other 3rd Party Systems.
- White Label Solutions and Agency Agreements.
- Mobile Engagement and Location.
- Web Engagement and Social Engagement.
- GDPR Compliance.
