Tag: Instagram

This study conducted by InfluencerDB’s data science team aimed to show the highest performing brands and campaigns using Instagram to market their products. The campaign was identified by campaign hashtags, looking deeply at “peaks” in the use of a hashtag to indicate a campaign. A Glance at the Best Performing Brands and Influencer Marketing Campaigns in 2018: While …

Despite naysayers claiming that influencer marketing is dying, the respondents in this study made their positives views for the practice strong. 86% of marketers used influencer marketing in 2017 and 92% of whom found it effective. 39% of marketers plan on increasing their influencer marketing budget in 2018. The State of Influencer Marketing 2018 was …

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

In the digital marketing era, Instagram becomes an essential tool for brands and businesses. There are a set of guidelines that can help anyone representing a brand or company on Instagram. To gain the best, follow the below brief of tactics that help you be more successful on Instagram: What to post: Post only high-quality …

Social media platforms are changing the image sizes and formats continuously. So, keep all updated you need to know about social media image sizing in 2017: Facebook Profile Photo: 160 x 160 px. Cover Photo: 828 x 315 px. Shared Image: 1200 x 630 px. Shared Links: 1200 x 627 px. Video Posts: 1200 x …

Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …

Instagram is where fashion industry pros live, collaborate, and grow relationships. It’s a place to build brands from a visual standpoint. That led 72% of Instagram users to make a fashion/beauty related purchase after seeing the product on this platform. Below are the topline findings of how Instagram influences style and fashion decisions: 81% of …

People remember 80% of what they see, 20% of what they read, and 10% of what they hear. So, it’s no wonder that Instagram is a popular social media platform, and not just for consumers but for brands as well. Check out the below insights on Instagram, how brands are using it and what they’re …