In the digital marketing era, Instagram becomes an essential tool for brands and businesses. There are a set of guidelines that can help anyone representing a brand or company on Instagram.
To gain the best, follow the below brief of tactics that help you be more successful on Instagram:
What to post: Post only high-quality photos and videos. Be sure you keep track of what’s working and what isn’t for your content. When to post: It’s better for brands to start by posting 1-2 times a day. Most Instagram content lives around 3 days, but 90% of a post’s likes and comments happen in the first 13 hours. So, it’s critical to know the best times for you to post. Using hashtags: It’s better to use 3-10 hashtags per post. Make sure to research any hashtag before using it. Try a variety of hashtags in your posts to find the hashtags that work best for your content. Mix emojis with hashtags and get creative to find new hashtags. Visual branding: Make sure to tweak individual images before posting them on each social media platform. Finding Instagram communities: Spend time in identifying the Instagram communities that are relevant to your brand. Don’t forget the power of your audience for helping you find user-generated content (UGC).
It’s better also to track your progress and measure your success by using the metrics that matter on Instagram which divided into:-
Basic Instagram metrics: Likes. Likes per post. Comments. Follower growth rate. Intermediate Instagram metrics: Engagement with your top posts. Engagement rate. The number of unique fans.
Making The Most of Instagram | Union Metrics