Digital Marketing Guides & Strategies

Making the Most of Instagram | Union Metrics

Social Media Marketing

In the digital marketing era, Instagram becomes an essential tool for brands and businesses. There are a set of guidelines that can help anyone representing a brand or company on Instagram.

To gain the best, follow the below brief of tactics that help you be more successful on Instagram:

  • What to post:
    • Post only high-quality photos and videos.
    • Be sure you keep track of what’s working and what isn’t for your content.
  • When to post:
    • It’s better for brands to start by posting 1-2 times a day.
    • Most Instagram content lives around 3 days, but 90% of a post’s likes and comments happen in the first 13 hours. So, it’s critical to know the best times for you to post.
  • Using hashtags:
    • It’s better to use 3-10 hashtags per post.
    • Make sure to research any hashtag before using it.
    • Try a variety of hashtags in your posts to find the hashtags that work best for your content.
    • Mix emojis with hashtags and get creative to find new hashtags.
  • Visual branding:
    • Make sure to tweak individual images before posting them on each social media platform.
  • Finding Instagram communities:
    • Spend time in identifying the Instagram communities that are relevant to your brand.
    • Don’t forget the power of your audience for helping you find user-generated content (UGC).

It’s better also to track your progress and measure your success by using the metrics that matter on Instagram which divided into:-

  1. Basic Instagram metrics:
    • Likes.
    • Likes per post.
    • Comments.
    • Follower growth rate.
  2. Intermediate Instagram metrics:
    • Engagement with your top posts.
    • Engagement rate.
    • The number of unique fans.
Making The Most of Instagram | Union Metrics

Making The Most of Instagram | Union Metrics

Union Metrics

Founded in 2009 as a simple website, Union Metrics is a TrendKite Company provides social intelligence for marketing and public relation agencies. The company measures the effectiveness of any media and monitoring its client's competitors to robust listening and campaign reporting and offers several different plans to meet every business'​ needs and budget.

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