Digital Marketing Researches & Reports

Infographic: The Fashion Impact of Instagram, 2017 | DRD

| Global

Instagram is where fashion industry pros live, collaborate, and grow relationships. It’s a place to build brands from a visual standpoint. That led 72% of Instagram users to make a fashion/beauty related purchase after seeing the product on this platform.

Below are the topline findings of how Instagram influences style and fashion decisions:

  • 81% of respondents reported that they use Instagram often or very often. 48% of them use it multiple times a day.
  • 85% of Instagram users follow accounts on Instagram that are style/fashion or lifestyle-focused.
  • 63% of respondents consider themselves a fashion-forward person or someone who is tuned into the latest fashion.
  • 29% of respondents cited that they’ve purchased jewelry or jewelry accessories after seeing something on Instagram, 60% of them are Millennials.
  • 82% indicated that they don’t use Instagram’s “SHOP NOW” feature.
  • 1 in 3 respondents stated they have used Instagram inside a retail store to help their purchase decision. 33% of them are Millennials and 28% are Gen X.
  • Slideshows (39%), videos (28%) and paid advertisements (19%) are the top 3 types of content have the most Insta-influence on users.

Infographic The Fashion Impact of Instagram, 2017 Dana Rebecca


Data were driven from 2,000 Instagram users.


Hailing from three generations in the jewelry business, Chicago jewelry designer Dana Gordon has launched her own business Dana Rebecca Designs (DRD) and her first collection at 16 and opening her namesake label after college.Dana believes in creating timelessly unique fine jewelry that women can wear daily, aspiring to be the brand with which strong, independent women everywhere can start their jewelry collection and continue to build upon.

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