If you could use software that increased the number of leads you generate by over 400%, would you use it? Of course you would. After all, no matter what industry you’re in, one of your key responsibilities is to generate new leads for your business. So any software that can do that for you would …
Marketing automation is the technology that enables companies to automate, streamline, and measure marketing efforts and workflows to enhance operational efficiency and grow revenue. Being a marketer, you face exhausting expectations and goals. You are most probably expected to generate rewarding outcomes in tight schedules, and in a digital age where everything can be measured, …
Marketing automation can improve multi-touch customer interactions, however, marketers must be smart about every step to avoid making costly mistakes that result in lost customers, opportunities, and revenue. Marketers must always remember that an overarching marketing strategy should direct the implementation of marketing automation platforms. The technology itself doesn’t engage and convert prospects, it’s the …