Tag: Marketing Technology

B2B Marketing’s Pivotal Moment Disruption has long been a constant in the realm of B2B marketing. For more than a decade, marketing leaders have navigated various disruptive forces, including shifts in buyer behavior, technological advancements, and organizational dynamics changes. Today, these disruptive elements are coalescing, poised to fundamentally alter the landscape of B2B marketing in …

Amidst an economic landscape necessitating prudence, businesses must diligently explore avenues for expansion. Technology leaders must empower their teams to propel growth through ongoing innovation, enhanced experiences, and the cultivation of competitive edges. Strategic allocations toward technological capacities will unveil fresh possibilities and foster enduring growth amidst today’s ever-evolving environment. This planning resource is tailored …

Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that help in automating tasks and making data-driven decisions for marketers. The State of Marketing Technology 2018 study conducted by Walker Sands Communications and chiefmartech.com revealed that marketing organizations are in need to maximize the benefits of their …