Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that help in automating tasks and making data-driven decisions for marketers. The State of Marketing Technology 2018 study conducted by Walker Sands Communications and chiefmartech.com revealed that marketing organizations are in need to maximize the benefits of their martech solutions to keep up with the rate of innovation.
Discover the key findings mentioned in this study:
Data were driven from 300 marketing professionals who work for firms in a wide range of different industries. The survey was conducted in Q1 2018.
Walker Sands is a public relations and digital marketing agency for business-to-business technology companies. With an integrated approach known as the Digital Ecosystem, Walker Sands helps clients build brand awareness, enhance credibility and drive new business. Walker Sands is a four-time Inc. 5000 honoree and regular recipient of some of the industry’s most prestigious awards from organizations including PRSA, Holmes Report and PR News. Walker Sands was founded in 2001 and has offices in Chicago, San Francisco and Seattle.