Researches
How People Use Their Devices: What Marketers Need to Know, 2016 | Think With Google
Using mobile devices has changed the way people treat the world around them. A sample of 11,964 opt-in Google users in the US was surveyed to identify how people use devices to enable marketers to be useful for their customers choosing the moments that matter. Device Usage in an Average Day The smartphone is the …
Researches
2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms | IAB & BabyCenter Brand Labs
Studying Mom’s life is very important for marketers. 83% of new moms are Millennials with an average age 25.8 of a first-time mom in the US, and around the world, almost 8 in every 10 births are to millennials with over 100 million globally each year. That makes IAB and BabyCenter pay attention to moms …