Whether you are an executive at an established software consulting company or a freelance consultant who wants to level up your career, understanding marketing mix and incorporating it into your strategy is a great starting point to grow your business. What Is the Marketing Mix? The marketing mix is one of the most popular terms …
Businesses are constantly looking for new ways to get the most out of their advertising spend and publishers. In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. List of 10 Things Marketers Need to Know About the Performance Marketing Industry: Attribution is key. Mobile marketing is the now and …