Digital Marketing Guides & Strategies

10 Things Every Performance Marketer Should Know | TUNE

Digital Marketing

Businesses are constantly looking for new ways to get the most out of their advertising spend and publishers. In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme.

List of 10 Things Marketers Need to Know About the Performance Marketing Industry:

  1. Attribution is key.
  2. Mobile marketing is the now and the future.
  3. Performance marketing is most successful when advertisers and publishers create and promote offers that they are passionate about.
  4. A great landing page can be the difference between success and failure.
  5. Always be testing.
  6. Email is a valuable marketing tool, but there’s more!.
  7. There isn’t “one right way” to payout publishers.
  8. Know your competition.
  9. Fraud is out there, but there are ways to mitigate it.
  10. Lots of companies—large and small—run affiliate programs.

There’s a lot to learn when it comes to success in the performance marketing industry Here’s a list of 10 things you need to know about the performance marketing industry


TUNE was established in 2009 when twin brothers Lee and Lucas Brown developed HasOffers, a software platform for helping marketers manage and scale their publisher relationships. HasOffers instantly became the world’s leading performance marketing platform, empowering thousands of networks and advertisers to measure, analyze, and optimize their affiliate marketing campaigns.


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