Businesses are constantly looking for new ways to get the most out of their advertising spend and publishers. In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme.

List of 10 Things Marketers Need to Know About the Performance Marketing Industry:

1. Attribution is key.
2. Mobile marketing is the now and the future.
3. Performance marketing is most successful when advertisers and publishers create and promote offers that they are passionate about.
4. A great landing page can be the difference between success and failure.
5. Always be testing.
6. Email is a valuable marketing tool, but there’s more!.
7. There isn’t “one right way” to payout publishers.
8. Know your competition.
9. Fraud is out there, but there are ways to mitigate it.
10. Lots of companies—large and small—run affiliate programs.