Indicators
71% of Digital Marketers Apply Their Personalization Experiences to Email Content, 2018 | Evergage
In terms of digital personalization, there is no doubt that online marketers agree that personalization is important to their success. However, some of them are struggling to implement personalized content in their marketing strategies. Certain types of businesses have become very skilled at delivering personalized services to their consumers/clients. Take a quick glance at where digital …
Indicators
78% of Executives in US Are Using First Name Personalization in Email Marketing, Nov. 2017 | Liveclicker & Relevancy Group
Nearly half of the organizations in the US are utilizing personalization across their website, display targeting, social and email marketing efforts. In terms of the most utilized online personalization tactics, 78% of the executives surveyed indicated that they currently use first name personalization tactic in email marketing. 59% are using personalized email content on real-time …