The primary goal for any eCommerce store owner is to increase sales and grow the business, the best way to achieve this is to strive to increase conversion rate. However, achieving these goals is not always easy, especially with increasing competition in the industry. So, what is the meaning of conversion rates? Conversion rates are …
A well-structured eCommerce website is key to influencing new and existing customers to purchase from your store. Nevertheless, some businesses fail to build an eCommerce website that can transform their visitors into customers. A case study by Deloitte states that, out of 2,000 online customers, roughly 54% relinquish their shopping carts. But why so? Let’s …
Evidently, the success of any business relies on sales, especially in a season like back to school. More sales equals more profits. Thus, businesses attempt to boost their sales any way they can. However, most of them go about it all wrong. Running an e-commerce business doesn’t mean it is mandatory to spend thousands of …
Online influencer marketing is when a business collaborates with an influential person on social media to promote their products, service, campaigns or even to increase their brand awareness. These people are known as “social media influencers,” have dedicated and engaged followings. Influencers can feature your brand’s products or services in their posts. However, it needs …