Digital Marketing Statistics & Metrics

Increasing Brand Awareness is The Main Objective That Companies Needs to Achieve It Through Online Influencer Marketing at a Rate of 86%, 2018

Digital Marketing | Global

Online influencer marketing is when a business collaborates with an influential person on social media to promote their products, service, campaigns or even to increase their brand awareness. These people are known as “social media influencers,” have dedicated and engaged followings. Influencers can feature your brand’s products or services in their posts. However, it needs to be more of a review in which the influencer shares their experience using your products.

Take a glance at the top objectives that companies need to achieve through online influencer marketing:

  • Increasing brand awareness is ranked as the top objective that companies need to achieve it through online influencer marketing at a rate of 86%.
  • Reaching new audiences is ranked as the second goal that companies want to accomplish it through their online influencer marketing with a rate of 74%.
  • Improving brand advocacy comes at next as an objective that companies need to reach it through online influencer marketing at a rate of 69%.
  • Increasing sales conversion also listed as a goal that companies want to achieve it through online influencer marketing at a rate of 46%.
Top goals That companies wants to achieve through online influencer marketing 2018

A Graph Shows The Top Objectives That companies Want to Achieve Through Online Influencer Marketing.

World Federation of Advertisers (WFA)

WFA (World Federation of Advertisers) is the only global organization representing the common interests of marketers. Its membership is made up of around 85 of the world's top 500 advertisers and a number of national associations in 60 markets, representing around 90% of global marketing communications spend.
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