World Federation of Advertisers (WFA)
WFA (World Federation of Advertisers) is the only global organization representing the common interests of marketers. Its membership is made up of around 85 of the world’s top 500 advertisers and a number of national associations in 60 markets, representing around 90% of global marketing communications spend.
Latest Posts
Indicators | Digital Marketing
Criteria of Finding The Perfect Influencer For Companies/Brands, 2018
The online influencers are getting ranked on their content and their audience due to the brand or company industry sector, Influencers are typically specialized in a specific topic or category. Mapping out the relevant context for the brand is essential to improving relevance in the target audience for sure quality beats quantity. This is an …
Indicators | Digital Marketing
Increasing Brand Awareness is The Main Objective That Companies Needs to Achieve It Through Online Influencer Marketing at a Rate of 86%, 2018
Online influencer marketing is when a business collaborates with an influential person on social media to promote their products, service, campaigns or even to increase their brand awareness. These people are known as “social media influencers,” have dedicated and engaged followings. Influencers can feature your brand’s products or services in their posts. However, it needs …
