The online influencers are getting ranked on their content and their audience due to the brand or company industry sector, Influencers are typically specialized in a specific topic or category. Mapping out the relevant context for the brand is essential to improving relevance in the target audience for sure quality beats quantity. This is an important argument for taking a look at the posts already published by the selected influencers, rather than just looking at the raw data. Many influencer marketing platforms give you a glimpse of the content created by the influencers in their database so you can quickly form a first opinion.
A Graph Shows The Criteria in Order of Importance For Companies When Choosing Online Influencers, 2018.