Unlike Millennials, Gen Zers are ambitious, engaged and feel like they can change the world. Their use of social media is also differentiating than other generations. As a marketer targeted this generation, you’re in a bad need to know what gets them excited, and can often act as a manifestation of their hope and dreams. …
Social media is influencing its users’ shopping decisions in an increasing way every day, it’s clear that the US social media shoppers are driven by daily deals, shopping promotions & retail coupons. 55% of US online shoppers – who have purchased products on social media- find daily deals important, while 38% of them were seeking …
Outside China, YouTube is the most popular social platform. When it comes to visitors/users, YouTube overtopping the Facebook by 10-points to reach 95% among Gen Zers; which highlights the importance of video and entertainment to these young audiences. Facebook platform, Facebook Messenger, Instagram, Twitter, WhatsApp & Snapchat is also Gen Z’s favorite social media platforms.
67% of Americans get at least some of their news on social media. Here are some of their demographics according to each social media platform: Females are more likely to depend on Facebook, Snapchat and Instagram to get news than males. Males depend more on LinkedIn, YouTube and Twitter respectively for the same purpose. The younger generation …
67% of USA adults said they get at least some of their news on social media, with 27% of them doing that sometimes and 20% are doing that so often. While 66% of USA adults use Facebook, 45% of them get news on this platform, followed by YouTube – which holds 58% of all USA population – …
Two-thirds (67%) of Americans said that they get at least some of their news on social media – with 2 in 10 doing so often. Older Americans increased their use of social media as a source of news till it reached 55% in 2017 after 45% in 2017. Those who aged under 50, remained more …
Nowadays Millennials and Gen Z are not engaging brands on one single channel. There are multi-channel to meet consumers with the right message at the right time in the right place. In North America, Millennials and Gen Z are most active on Facebook (Millennials: 65.57% vs Gen Z: 43.80%). They are active also on Instagram, Snapchat, Twitter, …
Some of the home buyers depend mainly on social media and online websites in order to find the suitable house or even gain information about properties. Facebook tops all these social media platforms with a rate of 80%, followed by LinkedIn with 71%, and then Google+ with only 32%. The Instagram lags behind all the …