Digital Marketing Statistics & Metrics

American Females Are More Likely to Use Facebook to Get News Than Males, 2017 | Pew Research Center

Uncategorized | USA

67% of Americans get at least some of their news on social media. Here are some of their demographics according to each social media platform:

  • Females are more likely to depend on Facebook, Snapchat and Instagram to get news than males.
  • Males depend more on LinkedIn, YouTube and Twitter respectively for the same purpose.
  • The younger generation in the US – aged 18-29 years – depends mainly on Snapchat to get news with a rate of 82% and then Instagram with 51%.
  • The Higher educated users are more likely to depend on LinkedIn (59%) and Twitter (45%) than other users.
  • Snapchat and Instagram news consumers are considerably more likely to be nonwhite.
US Females Are More Likely to Use Facebook & Instagram to Get News Than Males, 2017 | Pew Research Center

Graph Shows the Demographics of Social Media News Users in US | 2017.

Pew Research Center

Market Research

Pew Research Center was a research project founded in 1990 by the Times Mirror newspaper company and called the Times Mirror Center for the People & the Press. The project conducted regular polls on politics and major policy issues. Today, Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes, and trends shaping the world.Pew Research Center conducts public opinion polling, demographic research, content analysis and other data-driven social science research. The center studies U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and the U.S. social and demographic trends.


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