The influence of social media has been felt in the recent political uprisings in the Arab world. In the Arab region, the tools of social media played a crucial role in mobilizing. Whether it is Facebook, Twitter, YouTube, Google or Blogs, they all have found themselves central to the uprisings in an unprecedented way. The …
Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …
Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they communicate with each other within the past decade. It has made communication more efficient and easier. Social media platforms are being used by people of all ages for many different reasons. People communicate …
A social media audit is a process of reviewing what’s working, what’s failing and what can be improved upon across social media channels. If you operate on social media, it is crucial to be aware of how your competitors market and how your performance measures up. Social Media Audit should be an imperative part of …