Digital Marketing Guides & Strategies

The Ultimate Social Media Audit Guide | Sysomos

Social Media Marketing

A social media audit is a process of reviewing what’s working, what’s failing and what can be improved upon across social media channels. If you operate on social media, it is crucial to be aware of how your competitors market and how your performance measures up. Social Media Audit should be an imperative part of the strategy for any brand which is promoting itself through social media channels.

Whether you are a big brand with tons of budget or a bootstrapped startup, doing an auditing social media will help you to better control your social media marketing and your returns from it. This eBook will learn why a Social Media Audit makes good business sense. It provides some practical advice for performing an effective and accurate audit.

he Most Important Social Media Metric According to Social Media Marketers Worldwide, July 2017 - The Ultimate Social Media Audit Guide - Sysomos

A Pie Chart Shows the Most Important Social Media Metrics According to Social Media Marketers Worldwide, July 2017

Content of “The Ultimate Social Media Audit Guide”:

  • Introduction
  • The 5 Key Areas of Your Audit
  • Network Inventory
  • Policy Review
  • Brand Activity
  • Competitive Insights
  • Brand Report Summary
  • Final Thoughts

Number of Pages:

  • 20 Pages


  • Free


Founded in 2007, Sysomos is a Toronto-based social media analytics company; equips the world’s best digital marketers with the technology they need to demonstrate and optimize the value of their work.Sysomos's unified, insights-driven social platform is designed to help marketers and agencies search, discover, listen, publish, engage, and analyze at scale across earned, owned, and paid in a highly efficient and effective way that makes them look like a rock star every day.


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