Tag: Social Media Metrics

This year is a wild ride for marketers, as social media monitoring will be more valuable than before. Consumers use social media to research, discuss, as well as discover new brands that align with their values. Of course, the number of social media users is increasing daily, therefore, your brand has to keep an eye …

In a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform, Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

The Internet has become a great leveler of playing fields by bringing down the costs of connecting people to near zero. One of the most popular topics in social media marketing is how to get more followers, and not just any followers just real followers with no bots. Brands want to grow their followers authentically …

Tracking organic sessions is one of the most powerful indicators of search engine optimization performance. A month-over-month increase in visitors through search engines shows that the rankings are improving by tracking and measuring it if it is the rankings are the same so improving it is easy as people say in search engine optimization, measurement is …

A social media audit is a process of reviewing what’s working, what’s failing and what can be improved upon across social media channels. If you operate on social media, it is crucial to be aware of how your competitors market and how your performance measures up. Social Media Audit should be an imperative part of …

There is a variety of social media metrics used as business tools. Every tool can be used for a purpose different than other kinds of tools. Read the below brief of social media metrics and find out more about how to measure the metrics you need to be tracking, and how you can use them: …