Most businesses are owning websites (71.2%) and social media accounts (67.8%) as marketing assets, while the minority of small business are using other marketing assets like digital ads (27.7%), offline ads (26.4%), landing pages (23.2%) and a blog (21.9%). 10% of the US marketers aren’t using any of the above marketing assets. These rates were observed from a survey directed …
Yes … It’s still safe to use social media data for targeting, with more than 76% of Arab social media users are providing accurate personal information on their social media accounts. The highest level of accuracy is for gender information while names are usually inaccurate. It worth to be mentioned also that the most inaccurate info. are …
46% of internet users – among 24,219 brand followers adults aged 16-64 in 35 countries there were – follow brands on social media which indicate the importance of the brand existence on social media. Facebook, YouTube and Twitter are at the most used social networks sites by visitors and members ranging rates from 93% to …
More than half of Facebook users watch videos on the platform, while only 20% of Facebook users upload videos to the site, but on Snapchat only a third of users are sharing videos. It worth to be mentioned that, 98% of the Middle East and Africa internet users have watched a video clip or visited …
86% of the Middle Eastern Facebook users celebrate Ramadan, and Facebook usage is doubled during this holy month than other months. Most of this extra usage is happening at night especially at 3 am which is the Suhoor time that makes Ramadan nights become a shopping time.
Facebook is the most popular social media platform in the Arab world region with about 156 million users by early 2017. 34% of them hold more than one Facebook account. This gets a logical rate when it comes to closed social media accounts. Facebook ranks the top with a rate of 22.4%, followed by Twitter …
The nine large US social networks – Facebook, YouTube, Twitter, Instagram, Google+, Tumblr, Pinterest, LinkedIn, and Snapchat – used by major Interbrand 100 and Fortune 500 companies to reach their target audience. The number of people who sign in each month for each of these networks provides context into why brand interest is so high. …
Around 15% of internet users in the Arab world said that they provide false personal information on social media. Facebook, Google+ and other Multi-purpose platforms contain around 40.4% of this false information, followed by Twitter and other Microblogging platforms (16%), then Instagram, Pinterest and other Photosharing platforms (10.8%).