Beauty fans are defined as internet users who have a strong interest in beauty products and aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more.
YouTube & Facebook are the most visited social platforms by the beauty fans- during the month previous the survey – with a rate of 90% & 87% respectively. This is followed by Instagram (63%), Facebook Messenger (61%) & WhatsApp (60%).
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