The total internet users in Africa reached 435 million with a total penetration 34% of the total population on the other side, the total number of social media users in Africa reached 191 million users, active social media users are 15% of the total population. Mobile connections are getting faster all over the world, 82% of the total population in Africa …
The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …
The Twitter’s daily active users (DAUs) achieved a growth rate estimated at 12% year-over-year. The average monthly active users (MAUs) was 330 million, flat quarter-over-quarter and up 4% YOY. The same happened in the average of international MAUs that grew 4% YOY, while in the US the average MAUs was 68 million users and 2% growth …
Social media has become a part of Australians’ life. A fifth (21%) of their online entertainment time is spent on social media. Facebook sits on the throne of all these media platforms at a rate of 77%. Most of its users (85%) are Leading Millennials aged 28-33 and Trailing Millennials (81%) aged 14-27 years old. …
Not surprisingly that the better the photo is, the more it drives engagement on social media especially on Instagram. So, it’s essential for any businesses/brands to use attractive and creative images. During August and October 2017, McDonald’s led all other brands in terms of the average number of unique images that McDonald’s appear with on …
People download apps every day, but the truth is that many of them are abandoned and some of them are used more than other apps. In terms of the most used apps in the USA, Facebook app dominates all apps especially among smartphone users who aged more than 24 years old. Facebook Messenger and Google search …
Internet users in the Arab nations are avid social media users. Among platform users, over 8 in 10 use YouTube as their main source of getting and sharing entertainment content. This is followed by Instagram with a rate of 72%, Facebook (70%) and then Snapchat (69%). Although Twitter is lagged behind all social media platforms …
There is a noticeable rise in the internet penetration in all countries in the Middle East region with KSA, UAE & Qatar are reaching near saturation levels between 91% & 99%, while Lebanon, Jordan & Tunisia – which had lagged behind – reveals impressive gains. As internet penetration rises, nationals are less likely to be …