Digital Marketing Researches & Reports

What Does Social Media Tell Us About Real Estate in the MENA Region, 2018 | Crowd Analyzer


Social media platforms are growing to become the public sphere everyone goes to in order to search, check products, survey, and even get inspired. Browsing Instagram or Twitter, you can find agents, mortgage companies and real estate firms using such platforms to increase brand awareness, sales, leads and much more. Hence, these social media advertising statistics will inspire you to start your own real estate campaigns, if you haven’t already, in the MENA region and gain the most from your efforts.

An Overview of Using Social Media in Real Estate Industry in the MENA Region (KSA, Kuwait, UAE, Egypt & Bahrain):

  • Online users in the MENA region are more likely to use social media for buying and selling units rather than renting them (67% vs. 33%).
  • Instagram is the most used social media platform for al real estate activities, followed by Twitter.
  • In contrast, Twitter is the most interactive platform in real estate industry, followed far by Instagram (86.7% vs. 13.16%).
  • Villas for sale (38.4%) and apartments for sale (30.5%) are the most categories that online users interact with.
  • 96% of real-estate activities are published in Arabic.
  • KSA is the most active country in real estate buzz in the MENA region (53.9%), while Bahrain is the lowest one (8.9%).
How to use social media for real-estate companies in MENA region in 2018

Map Shows the Top Active Countries in the Real Estate Buzz in the MENA Region – 2018

Crowd Analyzer

Crowd Analyzer is considered to be the 1st Arabic Focused Internationally Recognized Social Media Monitoring Platform that aims to revolutionize the Social Media Marketing industry with its breakthrough algorithms.


  1. Crowd Analyzer gives you all the insights needed about the type, location and age of people engaging with your brand so that you can target them more accurately in your strategy.
  2. You knowing the statistics about each mention and statistic that can paint your brand in a more successful tone in the future.
  3. The Crowd Analyzer patent-pending tool distinguishes between each and every potential meaning per word and filters out irrelevant conversations containing your brand’s keywords. If it is not relevant for real, you won’t see it.
  4. Analyze Arabic in terms of Relevancy.
  5. Analyze the many Flavors and Dialects of Arabic.
  6. Crowd Analyzer will not just give you a dashboard account and run off. From tutoring you on using the services to reaching the ultimate outcome

Features & Services:

  1. PR Mapping
  2. Crisis Consulting
  3. Competitor Benchmarking
  4. Customized Automated Digests
  5. Custom Tracking and Ad Hoc Reporting
  6. Digital Branding Consulting
  7. Influencer Marketing Surveying
  8. Brand Health Audit
  9. Co-Authored White Papers
  10. Bespoke Social Media Training Sessions


The Crowd Analyzer Software Company does not provide the pricing listing of its products; if you need to try and access Crowd Analyzer Software, you will have to talk to the company's sales team and request a demo here.

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