Digital Marketing Researches & Reports

Social Media Use in the USA in 2018 | Pew Research Center


A survey conducted by Pew Research Center on the American adults revealed that Facebook and YouTube dominate the social media landscape in 2018, as they’re the most used social media platforms by them. Read the below points to find out more about the social media use in the USA in 2018:

  • 68% of American adults are using Facebook, nearly 74% of them access Facebook on a daily basis.
  • 74% of women in the USA use Facebook, compared with 62% of men.
  • YouTube is used by 73% of American adults. This is followed by Instagram which used by 35%.
  • Nearly 6 out of 10 of respondents claimed that it would not be hard to stop using these social sites, including 29% who say it would not be hard at all to give up social media.
  • Women are more likely to use Pinterest (41% of whom say they use the site versus 16% of men).
  • LinkedIn remains popular among college graduates and those in high-income households, with half of Americans with a college degree use LinkedIn.
  • 49% of Hispanics in the USA indicated that they use WhatsApp, compared with 14% of whites and 21% of blacks.
Social Media Use in the USA | Most Popular Social Media Sites for Adults

A Graph Shows the Top Social Media Platforms Used by American Adults in 2018


Data were driven from a national sample of 2,002 adults, 18 years of age or older, living in all 50 USA states and the District of Columbia.

Pew Research Center

Market Research

Pew Research Center was a research project founded in 1990 by the Times Mirror newspaper company and called the Times Mirror Center for the People & the Press. The project conducted regular polls on politics and major policy issues. Today, Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes, and trends shaping the world.Pew Research Center conducts public opinion polling, demographic research, content analysis and other data-driven social science research. The center studies U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and the U.S. social and demographic trends.

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