73% of Millennials in the US indicated that they have used Facebook in the past month, while almost half of Gen Z (49%) say the same. Also, Gen Z use Snapchat and Instagram in equal numbers to Facebook with rates of 48% & 46%, compared to less than a third of Millennials (28% & 32% …
Internet users in the Arab nations are avid social media users. Among platform users, over 8 in 10 use YouTube as their main source of getting and sharing entertainment content. This is followed by Instagram with a rate of 72%, Facebook (70%) and then Snapchat (69%). Although Twitter is lagged behind all social media platforms …
Facebook is the most popular social media platform in the Arab states with around 156 million users by early 2017, up from 115 million a year earlier and it keeps growing quite differently than other networks. In terms of distribution, around half of all Facebook users in the Arab region are based in three countries: …
Among only the internet users in the Middle East (the 6 countries surveyed), WhatsApp, Facebook and YouTube are considered as their most preferred social media platforms with rates of 75%, 71% and 59% respectively although Facebook penetration declined by 11% since 2015. These are followed by Instagram and Snapchat which increased significantly to score 42% and …
There is a rate of 66% of all nationals in the Middle East are getting news and information on social media every day according to a survey conducted by Northwestern University in Qatar. Generally, Twitter is used more than any other platform to get and share news in the Middle East – the 6 countries surveyed -, …
Social media is influencing its users’ shopping decisions in an increasing way every day, it’s clear that the US social media shoppers are driven by daily deals, shopping promotions & retail coupons. 55% of US online shoppers – who have purchased products on social media- find daily deals important, while 38% of them were seeking …
Arab nationals have a high dependence on social media platforms especially Facebook, as 63% of them are using it in 2017. But Lebanese are the most Arab nationals in using Facebook with a rate of 77%, followed by Jordanians and Emiratis at the same level with a rate of 70%. Facebook usage is high everywhere except …
Outside China, YouTube is the most popular social platform. When it comes to visitors/users, YouTube overtopping the Facebook by 10-points to reach 95% among Gen Zers; which highlights the importance of video and entertainment to these young audiences. Facebook platform, Facebook Messenger, Instagram, Twitter, WhatsApp & Snapchat is also Gen Z’s favorite social media platforms.