Digital Marketing Statistics & Metrics

Following Friends/Family Was the Main Reason for Using Snapchat, Instagram & Facebook in US, 2017 | Fluent

Uncategorized | USA

73% of Millennials in the US indicated that they have used Facebook in the past month, while almost half of Gen Z (49%) say the same. Also, Gen Z use Snapchat and Instagram in equal numbers to Facebook with rates of 48% & 46%, compared to less than a third of Millennials (28% & 32% respectively).

In terms of the main reasons for using social media – especially Snapchat, Instagram, Facebook and Twitter -, following friends/family topped all reasons except in Twitter which used mainly to follow celebrities/influencers. The other reasons are almost equal and ranging from chatting, expressing ideas, getting inspiration and reading news, etc.

Why Gen Z & Millennials in US Use Snapchat, Instagram, FB & Twitter?

Graph Shows the Main Reasons for Using Instagram, Snapchat, Twitter & Facebook Among Gen Z & Millennials in US, 2017

Fluent, Inc

Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.


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