Digital Marketing Statistics & Metrics

Over 70% of Internet Users in Middle East Use Facebook & WhatsApp in 2017 | Northwestern University in Qatar

Uncategorized | Jordan

Among only the internet users in the Middle East (the 6 countries surveyed), WhatsApp, Facebook and YouTube are considered as their most preferred social media platforms with rates of 75%, 71% and 59% respectively although Facebook penetration declined by 11% since 2015.

These are followed by Instagram and Snapchat which increased significantly to score 42% and 31% of usage in 2017 after 30% and 17% in 2016.

Most Internet Users in Middle East Use Facebook, WhatsApp & YouTube in 2017 | Northwestern University in Qatar

Graph Shows the Use of Social Media Platforms in the Middle East, 2017.

Northwestern University in Qatar


Founded in 2008 in partnership with Qatar Foundation, Northwestern University in Qatar draws from its parent organization, Northwestern University (Evanston, Illinois, USA). NU-Q is one of the top 20 universities worldwide by the Times Higher Education World University Rankings and the 11th in the United States by US News & World Report.NU-Q provides a framework through which students explore the world to shape their future and provides excellent preparation for a career anywhere in the world.


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