Indicators
43% of Digital Marketers Consider Campaign Sources When Targeting Their Audience to Personalize the Customer Experience | Evergage
Targeting and personalization behind every bounce, click and a conversion is a real person with specific needs. Personalization should affect all marketing messages and all aspects of them. Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Both of them should be looked …
Indicators
34% of Organizations in Europe Admit That Targeting & Personalization Is One of Their Priorities, 2018 | Adobe & Enconsultancy
Organizations in the Asia Pacific are much more focussed on social media engagement as their first priority with a rate of 36%, compared to North America and Europe organizations which reported that targeting and personalization is their top priority with a rate of 34%. On another side, Asia Pacific organizations mentioned that brand building/viral marketing …