Targeting and personalization behind every bounce, click and a conversion is a real person with specific needs. Personalization should affect all marketing messages and all aspects of them. Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Both of them should be looked at seriously by anyone looking to keep rocking in the future.
Take a glance at the most used criteria for targeting the audience in order to personalize the customer experience:
- 43% of surveyed marketers mentioned that they are using campaign source in targeting their audience.
- 39% reported that they consider locations in order to personalize the customer experience.
- 37% of marketers indicated that they are using demographics as criteria for targeting their audience with a personalized experience.
- 36% said that they are using the products purchased method for targeting their audience to personalize their audience experience.
A Graph Shows The Most Used Criteria in Targeting Audience in Order to Personalize the Experience.