The year 2020 is a boxing ring in which business is in one corner and constant change is in the other. Now that more than half of the year has passed, how is your business holding on? Political, social, and even digital threats can make every potential risk materialize when you have just a few …
The importance of maintaining a good reputation cannot be overstated in this day and age. This holds true for enterprises of all scales, be it your local mom and pop shop or booming corporations like United Airlines or even Tesla. One public decision or misstep could make or break your entire business, as evidenced by …
A digital marketing avenue fades away; email marketing has taken the form of a colossus. Contrary to preconceived notions, email isn’t a static technology. It has grown like other internet tools and evolved with time. Artificial intelligence has massively expanded what you achieve through email marketing. It enables better personalization and driving fast conversions. AI …
Voice search engine optimization and artificial intelligence are concepts that have witnessed its usefulness just a few years back. These digital marketing trends have been the most innovative trends to date that are employed by most business owners of the current times. These help in keeping businesses highly competitive in the present online landscape. This …
Today, brands have access to deep data that quantifies an individual consumer’s attitudes and behaviors, interests and perceptions, allowing them to go far beyond demographics. Online-personalization allows companies in the e-commerce sphere to grow and improve relationships with customers by creating clients’ profiles based on what they like and how they behave. Providing less excess …
It is no secret that in recent times, machine learning (ML) and marketing go hand-in-hand. In the new digital marketing era, to do one without the other is a mistake no business can really afford, especially if they want to remain competitive. But marketing with machine learning is only possible with data… For businesses today, …
Personalization has been a top priority for marketers for some time, but despite this fact, many marketers seem to be struggling to implement personalization strategies in an intelligent and scalable way. Marketers are struggling to track their targeted customers through the entire journey and find it hard to attribute the marketing performance to individual programs, …
Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …