The aim of this whitepaper is to provide insight into the intricate and swiftly changing domain of Content Management Systems (CMS). Through surveys of over 150 decision-makers nationwide and extensive interviews with CMS market influencers, Winterberry Group has crafted an evidence-driven analysis. Delving into various CMS platforms, the paper discusses their use cases, factors to …
Introduction Customer expectations demand personalization, yet many organizations lag. McKinsey reports that 71% of consumers expect personalized interactions, driving 40% more revenue for fast-growing companies. To achieve true benefits, AI, data centralization, and real-time insights are essential for tailoring content and fostering genuine connections. However, only 20% of digital CX practitioners currently reap the rewards …
Conversely, those mastering personalization see a 40% revenue boost. Yet, numerous organizations struggle with ineffective personalization despite 85% believing they deliver tailored experiences, reveals Twilio research. Discover the essence of personalization, debunk myths, and gain strategies to surpass customer expectations, fostering enduring loyalty in this paper. What is personalization? Personalization entails delivering tailored customer experiences …
The year 2020 is a boxing ring in which business is in one corner and constant change is in the other. Now that more than half of the year has passed, how is your business holding on? Political, social, and even digital threats can make every potential risk materialize when you have just a few …
The importance of maintaining a good reputation cannot be overstated in this day and age. This holds true for enterprises of all scales, be it your local mom and pop shop or booming corporations like United Airlines or even Tesla. One public decision or misstep could make or break your entire business, as evidenced by …
A digital marketing avenue fades away; email marketing has taken the form of a colossus. Contrary to preconceived notions, email isn’t a static technology. It has grown like other internet tools and evolved with time. Artificial intelligence has massively expanded what you achieve through email marketing. It enables better personalization and driving fast conversions. AI …
Voice search engine optimization and artificial intelligence are concepts that have witnessed its usefulness just a few years back. These digital marketing trends have been the most innovative trends to date that are employed by most business owners of the current times. These help in keeping businesses highly competitive in the present online landscape. This …
Today, brands have access to deep data that quantifies an individual consumer’s attitudes and behaviors, interests and perceptions, allowing them to go far beyond demographics. Online-personalization allows companies in the e-commerce sphere to grow and improve relationships with customers by creating clients’ profiles based on what they like and how they behave. Providing less excess …