By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies. Key Findings of the Hyper-Personalization Strategies Survey: Just 9% of marketing influencers have completed the development of a hyper-personalization strategy. …
Although the price importance has down by more than 12.8% YOY, it still the top factor influencing purchase decisions. By contrast, the importance of the shopping experience doubled, and the variety and speed of fulfillment options as deciding factors grew by 1.3x and 3x, respectively. Shipping has also a critical effect on consumers, with 40% …
The modern B2B marketer is changing the way they work to generate new business and deliver ROI. They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds the …
What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …
Targeting and personalization behind every bounce, click and a conversion is a real person with specific needs. Personalization should affect all marketing messages and all aspects of them. Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Both of them should be looked …
The vast majority of marketers believe that personalization has at least some impact on advancing customer relationships, while nearly three quarters that believe personalization has a strong impact on advancing customer relationships. Take a glance at how digital marketers measure their personalization efforts: 51% of surveyed digital marketers mentioned that they measure the value of …
In terms of digital personalization, there is no doubt that online marketers agree that personalization is important to their success. However, some of them are struggling to implement personalized content in their marketing strategies. Certain types of businesses have become very skilled at delivering personalized services to their consumers/clients. Take a quick glance at where digital …
Personalized experiences are a hot topic these days. Certain types of businesses have become very skilled at delivering personalized services. Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. In general, consumers have shown a fair amount of receptivity to these …