The majority of the 300 marketing professionals surveyed by Evergage and Researchscape International in spring 2018 agreed that personalization has a great impact on customer relationships; with 56% of respondents said the impact was strong and 18% felt the impact was “extreme.”
This leads us to the fact that people don’t want to be treated as a monolithic mass market anymore and that personalization is a must for success in marketing and acquire customers.
This guide discovers how Internet-connected devices, social media, and concerns about online privacy and data collection have impacted the customer-marketer relationship. It also provides examples show how marketers can tackle seven common marketing problems with data that delivers a true 360-degree view of each person. Discover it now.