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7 Ways to Conquer Common Audience Data Challenges | Marketing Dive & FullContact

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The majority of the 300 marketing professionals surveyed by Evergage and Researchscape International in spring 2018 agreed that personalization has a great impact on customer relationships; with 56% of respondents said the impact was strong and 18% felt the impact was “extreme.”

This leads us to the fact that people don’t want to be treated as a monolithic mass market anymore and that personalization is a must for success in marketing and acquire customers.

This guide discovers how Internet-connected devices, social media, and concerns about online privacy and data collection have impacted the customer-marketer relationship. It also provides examples show how marketers can tackle seven common marketing problems with data that delivers a true 360-degree view of each person. Discover it now.

The Impact of Personalization on Customer Relationships

A Figure Shows the Impact of Personalization on Customer Relationships

Content of “7 Ways to Conquer Common Audience Data Challenges” Guide:

  • Introduction
  • New Dynamics of the Customer-Marketer Relationship
  • Achieving Personalization at Scale: New Definitions
  • How to Conquer Seven Audience Data Challenges
  • Conclusion

Number of Pages:

  • 18 Pages

Pricing:

  • Free

Marketing Dive

Marketing Dive is the news source for digital marketing professionals. It provides daily marketing news on social media, digital strategy, online content, video, advertising, branding, mobile, location targeting, SEO, etc. Marketing Dive delivers news and exclusive insights to 5+ million decision makers in the business world’s most competitive industries.
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