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7 Ways to Conquer Common Audience Data Challenges | Marketing Dive & FullContact

Digital Marketing

The majority of the 300 marketing professionals surveyed by Evergage and Researchscape International in spring 2018 agreed that personalization has a great impact on customer relationships; with 56% of respondents said the impact was strong and 18% felt the impact was “extreme.”

This leads us to the fact that people don’t want to be treated as a monolithic mass market anymore and that personalization is a must for success in marketing and acquire customers.

This guide discovers how Internet-connected devices, social media, and concerns about online privacy and data collection have impacted the customer-marketer relationship. It also provides examples show how marketers can tackle seven common marketing problems with data that delivers a true 360-degree view of each person. Discover it now.

The Impact of Personalization on Customer Relationships

A Figure Shows the Impact of Personalization on Customer Relationships

Content of “7 Ways to Conquer Common Audience Data Challenges” Guide:

  • Introduction
  • New Dynamics of the Customer-Marketer Relationship
  • Achieving Personalization at Scale: New Definitions
  • How to Conquer Seven Audience Data Challenges
  • Conclusion

Number of Pages:

  • 18 Pages


  • Free

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