Tag: Personalization

Do you know that 80% of customers say the experience a company provides is as important as its products and services? Do you know also that 84% of customers prefer being treated like a person, not a number? Salesforce Research has surveyed over 4,100 marketing leaders worldwide to provide an overview of how marketing is …

Facebook’s Cambridge Analytica crisis raised issues about privacy and integrity and users began to question the value networks provide and seek more meaningful ways to engage. As a result, a radically new social paradigm is emerging and social media users asked to be treated like individuals, not demographics. The Hootsuite’s report investigated the five key …

Each and every holiday is an opportunity for marketers to create campaigns that generate marvelous results. If you want to capture your target consumer’s attention, it’s essential that your marketing incorporates fun, personal messages and offers. And note that every business runs holiday-themed campaigns—which means your customer will receive tremendous offers and messages. Cut through …

A successful holiday season means attracting new customers, making sales, and building relationships that will carry you through the rest of the year. To increase your holiday sales, you have to get potential customers into your store with some efforts and some ingenuity. This guide takes a look back toward the 2015 and 2016 holiday …

By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies. Key Findings of the Hyper-Personalization Strategies Survey: Just 9% of marketing influencers have completed the development of a hyper-personalization strategy. …

Although the price importance has down by more than 12.8% YOY, it still the top factor influencing purchase decisions. By contrast, the importance of the shopping experience doubled, and the variety and speed of fulfillment options as deciding factors grew by 1.3x and 3x, respectively. Shipping has also a critical effect on consumers, with 40% …

The modern B2B marketer is changing the way they work to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds the …

What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …