Tag: Personalization

Personalization has been a top priority for marketers for some time, but despite this fact, many marketers seem to be struggling to implement personalization strategies in an intelligent and scalable way. Marketers are struggling to track their targeted customers through the entire journey and find it hard to attribute the marketing performance to individual programs, …

Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …

The way that brands engage with customers is changing. The traditional engagement methods used in the past are no longer meet the needs of all the customers or brands. Effective customer engagement strategies will prolong the customer journey beyond a single purchase. It can work effectively to reduce churn rates and the more a customer …

Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …

Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points  such as the product page, …

Needless to say that marketing budgets can instantly see a contraction when confidence in economic growth starts to waiver. In fact, retailers have been grappling with tightening budgets for a number of years due to the changes in their industry. A recent Gartner spend survey polled 600 CMOs revealed that marketing budgets as a percentage …

Companies were utilizing a customized message based on the profile data and other attributes on customers collected from third-party list providers. But the rapid growth of social and newer digital channels has created an opportunity to collect even more pertinent customer data, thereby helping companies provide personalized outreach. Companies are paying more attention to customer …

Marketing technologies are technologies that marketers leverage to conduct and improve their marketing activities, marketing technologies are to make difficult processes easier and to measure the impact of marketing activities and drive more efficient spending. Digital marketing technologies are available in its many forms to support marketers to work faster & easier with more accuracy. Take a glance at the most deployed marketing technologies …