Marketing technologies are technologies that marketers leverage to conduct and improve their marketing activities, marketing technologies are to make difficult processes easier and to measure the impact of marketing activities and drive more efficient spending. Digital marketing technologies are available in its many forms to support marketers to work faster & easier with more accuracy. Take a glance at the most deployed marketing technologies …
“Innovating with Impact” is the core theme of this year’s Edelman Digital Trends Report. As digital innovation extends to shape how organization’s work and how people live and interact with brands, businesses must evolve internally to succeed in today’s marketplace, whether by including a new workforce, restructuring to encourage intelligent innovation or integrating technologies and …
The majority of the 300 marketing professionals surveyed by Evergage and Researchscape International in spring 2018 agreed that personalization has a great impact on customer relationships; with 56% of respondents said the impact was strong and 18% felt the impact was “extreme.” This leads us to the fact that people don’t want to be treated …
How can you target the right accounts using engagement data? How can you personalize and prioritize your outreach to speed up your sales process? How can you measure the success of your marketing programs? All these questions and more have been answered in this guide which sheds light on the use of Account-Based Marketing (ABM) …
Within the numerous messages that customers receive every day, providing an outstanding customer experience is very essential and personalization is a core part in achieving this goal. Dynamic creative— also known as personalized ads—is any creative ad that changes automatically based on the users’ information, whether it’s related to his or her location or specific …
Do you know that 80% of customers say the experience a company provides is as important as its products and services? Do you know also that 84% of customers prefer being treated like a person, not a number? Salesforce Research has surveyed over 4,100 marketing leaders worldwide to provide an overview of how marketing is …
Facebook’s Cambridge Analytica crisis raised issues about privacy and integrity and users began to question the value networks provide and seek more meaningful ways to engage. As a result, a radically new social paradigm is emerging and social media users asked to be treated like individuals, not demographics. The Hootsuite’s report investigated the five key …
Each and every holiday is an opportunity for marketers to create campaigns that generate marvelous results. If you want to capture your target consumer’s attention, it’s essential that your marketing incorporates fun, personal messages and offers. And note that every business runs holiday-themed campaigns—which means your customer will receive tremendous offers and messages. Cut through …