Digital Marketing Guides & Strategies

5 Strategies to Maximize Your Marketing Budget | Yes Marketing

Digital Marketing

Needless to say that marketing budgets can instantly see a contraction when confidence in economic growth starts to waiver. In fact, retailers have been grappling with tightening budgets for a number of years due to the changes in their industry. A recent Gartner spend survey polled 600 CMOs revealed that marketing budgets as a percentage of revenue have fallen over the past three years.

Besides that, the changing consumer expectations and demands for more personalized interactions with brands have created the need for marketers to do more with less.

As a result, marketing teams affected by, or worried about, decreasing budgets can get ahead of the game by investing in the right technology and making process improvements that save time and drive results.

In this context, Yes Marketing has launched its outstanding whitepaper teach you the key five strategies marketers can use to maximize their budget in 2019.

The growth in marketing expense budgets from 2016 to 2018

A Figure Shows the Growth in Marketing Expense Budgets From 2016 to 2018

The Key 5 Strategies to Maximize Your Marketing Budget in a Capsoul:

  • Use technology for the heavy lifting in your campaign development process.
  • Use data to find opportunities within your audience.
  • Acquire new customers through referrals.
  • Determine what works through accurate attribution.
  • Prepare for shifting buying preferences.

Number of Pages:

  • 12 Pages


  • Free

Yes Marketing

Yes Marketing focuses on enabling marketers to engage, acquire and retain consumers along each stage of the consumer journey with a brand – from awareness through consideration, purchase and lifetime loyalty. This is accomplished through a unique combination of expert marketing services, best-of-breed technology and proprietary data assets that enable brands to create and deliver truly personalized, data-driven customer experiences with the help of a single vendor with an integrated technology and service offering.


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