Needless to say that marketing budgets can instantly see a contraction when confidence in economic growth starts to waiver. In fact, retailers have been grappling with tightening budgets for a number of years due to the changes in their industry. A recent Gartner spend survey polled 600 CMOs revealed that marketing budgets as a percentage of revenue have fallen over the past three years.
Besides that, the changing consumer expectations and demands for more personalized interactions with brands have created the need for marketers to do more with less.
As a result, marketing teams affected by, or worried about, decreasing budgets can get ahead of the game by investing in the right technology and making process improvements that save time and drive results.
In this context, Yes Marketing has launched its outstanding whitepaper teach you the key five strategies marketers can use to maximize their budget in 2019.