Tag: Marketing Budget

This is a period of digitalization. From layman to huge business owners, all are making use of the internet and online services to solve everyday queries. Each and every decision is influenced by the internet to a certain extent. According to a study by two reliable platforms, internet users on average spend more than 6 …

When you’re just starting out in business, it’s normal for budgets to be tight – and online marketing might be the first expense that you think about cutting. But, whilst traditional advertising methods can be costly and difficult to measure, today’s small businesses have certainly got the greatest access to a range of cost-effective and …

There’s a reason that big businesses tend to have a large marketing department filled with top talent: they need it. To effectively create and deploy a marketing strategy that generates leads and converts customers is a monumental task. It’s no wonder, then, those small businesses face numerous challenges when it comes to marketing. Here are …

Have you ever looked for sunglasses online and then found related advertisements on social media and other websites continuously, or got programmatically attacked with undesired advertising emails about the same products? Do you know how does YouTube show all your favorite videos on your home screen? Or do you ever think about how when you’re …

Needless to say that marketing budgets can instantly see a contraction when confidence in economic growth starts to waiver. In fact, retailers have been grappling with tightening budgets for a number of years due to the changes in their industry. A recent Gartner spend survey polled 600 CMOs revealed that marketing budgets as a percentage …

The 12th edition of “The 2019 B2B Marketing Mix Report” launched by Sagefrog Marketing Group explains the state of the B2B marketing trends with data on the most important tactics, spending allocations, popular marketing methods and much more. In addition, all insights are accompanied by practical tips and commentary from industry experts. The Most B2B …

As retailers want to deliver optimal business results, they must balance customer acquisition and retention. For the first time, Retail TouchPoints has conducted a survey on 100 retail executives in order to provide insights and analysis about the most popular tools retailers are using both to attract and retain customers, and the methods they use …

B2B marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations, for resale to other consumers, such as a wholesaler selling to a retailer. The B2B marketing mix report compiles the data from a survey of B2B marketing professionals in healthcare, technology …