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Why You Should Invest in Digital Marketing for Your Business Growth?

Digital Marketing | Dec 29, 2019

This is a period of digitalization. From layman to huge business owners, all are making use of the internet and online services to solve everyday queries. Each and every decision is influenced by the internet to a certain extent.

According to a study by two reliable platforms, internet users on average spend more than 6 hours a day online. Which is why businesses must switch to advertising on digital platforms.

In today’s technological era, online advertising is not just an option, but a necessity for survival. Commerces are increasingly taking up digital marketing to get high returns with a lower investment.

When you want the knowledge of your services to be spread worldwide, what better option is there than the worldwide web?

As per the 2018 survey, organizations have reported that their returns have risen above 30% by marketing digitally. In addition to this, as many as 80% of promoters have shared that traditional promotions alone do not suffice in rapid business growth.

Why You Should Invest in Digital Marketing for Your Business Growth?

Image by Tumisu from Pixabay

After reading this article, you will be enlightened on why you must invest in digital marketing to magnify your profits.

1. Wider Reach and Time Flexibility

When you have an online presence, you can reach viewers relaxing at their home, scrolling on social media, surfing on the internet, waiting in a queue or just any other place with a network signal. 

Your business has a global audience. You need not spend thousands on setting up billboards at various locations. It is possible to reach the customers that are physically away. 

Besides, potential customers can browse through your services and contact you even when you are closed. Getting rid of the time boundaries gives customers a huge benefit. This makes them know you even better because they have all the time to explore. 

2. Not Harsh on the Budget

Expensive raw materials are not necessary for digital marketing. It saves you lots of resources, being good to the environment at the same time. 

The end-goal of any enterprise is to increase its customers with the lowest possible investment. Bigger companies may have a bigger allowance for trials in marketing. But startups and small-scale businesses do not have this liberty. 

Here, digital marketing comes into the picture. Social media marketing is one of the best ways to reach Millennials and Generation Z, customers. With a limited marketing budget, it is easy to reach a wider audience with social channels like Facebook, Instagram, Twitter, and LinkedIn.

Related Guide: 5 Strategies to Maximize Your Marketing Budget

Retargeting is hassle-free. You do not need to make calls or visit people. Thus saving the traveling and calling expenses. 

Moreover, you can advertise on Google and similar search engines. These are visited by everyone having access to the internet. Such ads work on the Cost Per Click (CPC) principle. Meaning you are only charged for the ad when someone clicks on your ad. 

It may cost you to hire a professional for the task. But it depends on the agency you hire (if you do). Even then, it is less compared to the charges of renting ad spaces, printing and distributing of the ads in the old-school advertising.

3. Calculable Results

Any strategy is worthless without analytics. When you opt for digital marketing, tracking results becomes easy. You can see which plan got you the most conversions. Each click can be identified.

Moreover, purchasing patterns and user behavior can be learned. Also, you can get information about the audience to target the ads for the best results.

Track of the traffic with various methods can be kept:

  • Organic Traffic – visited from search engines
  • Referral Traffic – directed to you from other websites
  • Social Traffic –  directed from social media
  • Paid Traffic – visited from sponsored ads
SemRUSH, an example of traffic analysis for Google on SemRUSH

An Example of Traffic Analysis for Google on SemRUSH

This is an example of traffic analysis for Google on SEMrush

In addition to this, you can also know which kind of ads work better. You can identify the activity of users on your site, how they get to your site, how they interact or what makes them leave. So that you can improve the errors and get more visitors.

Data on subscriptions, followers, conversions to customers can be received. Because it is crucial that you know how successful your campaigns are.

4. Audience Selection

When you have got the facts and figures about the audience. You can use targeted ads to amplify your marketing success. And as a result, magnify your profit margin.  

When people that do not need your services come across your adverts, they will plainly ignore it. So it is essential to reach those that have the most probability to make a purchase. For example, if you sell maternity care products, pregnant women and new mothers would be your target audience. 

You can filter your viewers and select the group to whom you want your ads to be visible. Saving time and money by not marketing to those who are not going to buy from you. It helps to focus your resources on only those that have the highest chances of becoming customers.

When you prepare your campaigns for a selective group, the ads can be personalized. This makes a connection with the customers. Gives them a sense of importance. Hence, improving brand loyalty and trust among potential customers and previous buyers.

By focusing on a smaller group, expertise can be shown. Giving the company an upper hand in that field. And achieving authority over competitive brands.

5. Improves Recognition

Most of the people come to know about a new brand through social media or the internet presently. 

With the rise in the use of smartphones, this trend has increased more than ever. In a case where an individual hears about a company from another source, they will surely check it on the internet. It has become a habit in civilians universally.

Your present and future customers are regular visitors on the internet, so you must grab the opportunity of marketing here. 

Your competitors have an online presence and if potential buyers do not find you there, they are not going to choose you. Moreover, a website or social media page shows that the company is legitimate. Building trust in the visitors.

6. Easy Customer Service

The interactions with customers are simplified. Immediate responses can be given. Opinions of the clients can be received. By this, the necessary changes can be made for the betterment as well as required help and support can be given instantly. 

More and more people have started sharing their opinions as reviews on the internet. Ratings, comments, complaints can be posted online. Sharing experiences on social media is one of the most recent trends today.

The success of a company and customer experience work hand-in-hand. Happy customers will talk good about your brand to others and get you new buyers. But unsatisfied consumers can do more harm than good. It is a fact that bad news travels faster.

Studies show that an unhappy customer can bad mouth you to as many as 15 acquaintances. And as high as 67% of the buyers that experienced bad service will not come back to you.

So, it is essential to take care of your users. By replying to the queries of the clients posted online, you can make them happy. Complaints can be solved by apologizing politely and giving compensation in the comments itself. 

However, other interactions are necessary too. When a client praises you on social media, you can immediately show gratitude. Branded Hashtags and tags can let you know easily when someone mentions you.

Related Guide: A Guide to Social Media Customer Care

7. Shareable 

A happy user will not hesitate in referring to you to their friends and family. When you are present online, this sharing becomes easier than ever.

One-click sharing can be easily done by:

  • Sending links to the website
  • Sharing social media page
  • Tagging friends on social media posts
  • Reposting company’s posts

To intensify this sharing, you can announce rewards too. Like tagging friends for reward points, discount coupons, free trials, etc. 

An Example for Referral Rewards

Image Credits: PC Lan Services

This is an apt illustration of a referral reward. 

Conclusion

These benefits signify that one must invest in digital marketing to grow their company. There is flexibility along with a wider reach. You can set up the campaigns whenever you want, wherever you want. 

Krunal Soni

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