If your business is to survive — let alone thrive — in the digital world of today, it needs to have a strong and professional online presence. To build this sort of reputation for your company on the web, it’s imperative that you put all of the advice laid out below into practice.

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Here are a few ways you can improve your business’s online presence:

Make Sure Your Website Is Professional

Nothing will hold you back from optimizing your online presence than an unprofessional company website. If you don’t work on your site to make it look and feel as professional as possible, you stand no hope whatsoever of being able to garner the type of reputation you need to survive in today’s digital world.

To create a professional website, you must:

• Ensure that your site is optimized for mobile
• Choose a responsive design template
• Integrate an automated chatbot
• Minimize your page loading times
• Implement a strong SEO strategy to make sure consumers can find your site
• Experiment with eye-catching fonts
• Boost conversions with videos and infographics
• Create a strong ‘About Us’ page
• Keep everything simple
• Upload quality content to it regularly

Related: 4 Ways to Improve Your Business’s Online Branding

Know What Your Customers Want

You can only give your online audience what they want if you understand what it is they actually value. Don’t waste your time trying to guess or estimate in this instance, as that will only result in you being way off the mark when you attempt to upload engaging content.

Quite simply, you have to go out of your way to garner a better working knowledge of what it is your audience wants, needs, and expects from you. One way to do this in a quick and concise fashion is to embrace what is known as a Smiley system. Offered expertly over at happy-or-not.com, this real-time data analytics solution will allow you to capture the satisfaction level of your audience in seconds without you have to annoy, disrupt, or disturb them as they go about their daily business on the web.

All you need to do is offer a smiley system on your company app, and your audience will be able to select the facial expression that encapsulates everything they think about your online presence. In this instance, green smileys indicate a good level of performance, in this instance, whereas red frowns mean you have a lot of work to do.

Generate Some Buzz on Social Media

Stimulating your audience should be your number one goal in your attempt to build your online presence. If you don’t generate a bit of buzz for yourself, consumers won’t be enthused enough to go out of their way to check out the content that you upload. Ultimately, if nobody’s checking out your content or visiting your site, what’s the point in building a presence for yourself in the first place?

Social media sites are currently proving to be the best platform on which to generate some buzz for yourself. Here are five buzz-generating tactics you should be aware of in this instance:

• Share teasers
• Create your own branded hashtags
• Produce videos
• Work with influencers
• Host contests