Having a recognizable business brand image, which has an impact on consumers, should be an important part of your digital marketing strategy. Consumers need to be able to see what makes your branding stand out from others, and be able to remember your business through the use of design and style. Being able to understand your brand leads to building trusting relationships with customers.
A good logo doesn’t have to be expensive or complex. A good logo should be recognizable and present the image of your business sufficiently. A good logo should enable a customer to know your brand even without the name is visible, and it should stand out from a competitor’s.
Allow your logo to channel the tone of your business; if your target market is older professionals, choose a professional, authentic design. If your target market is the younger generation and your product is lively, choose a fun logo; anything which symbolizes the tone of your business.
Having an active blog and creating unique content is an important part of good SEO for your business. If you’re wondering how to get your business on Google, you should optimize your blog content as much as possible.
A great way to do this is by incorporating an interesting and attractive blog design to your website. Your blog page should be informative and interactive, and sturdy design will help consumers have more of an enjoyable experience when they come to read your blog.
Visually, you want your blog to stand out from the competition and be memorable.
A personal touch to any brand goes a long way, especially if you’re a small business whose USP is your own identity. ‘About me’ sections and stories can build trust between you and consumers by allowing them to know a little bit more about yourself and what inspired you to create your business.
Your personal story may be what sets you apart from other businesses selling the same product and maybe the reason customers choose to return. A descriptive ‘About Me’ page also shows an openness and willingness to share from a business.
For bigger companies or more corporate giants, this sort of page could be dedicated to your high volume of experience and clients and how you worked hard to reach the level you are at today.
The more open you are about your published content, the more people will be able to get to know your brand and trust you. Make use of links to social media pages, have active social accounts, and publish a variety of videos and media on your website which shows off your business and the work that you do.
A consumer is going to be more swayed by a brand that has a variety of interesting content rather than a business that has nothing informative on its website.