There are many things about branding that have changed over the last decade, it is obvious for people who work in the marketing business. Branding your business is not only a matter of implementing creative, clever, and timely ad placements. This “How to build a brand” guide will show you how to create effectively, and …
Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …
Having a recognizable business brand image, which has an impact on consumers, should be an important part of your digital marketing strategy. Consumers need to be able to see what makes your branding stand out from others, and be able to remember your business through the use of design and style. Being able to understand …