Digital Marketing Statistics & Metrics

Google Analytics Is the Most Used Solution for Tracking, Analyzing, Reporting & Determining ROI in USA, 2019 | Moz

Digital Marketing | USA

Return on investment is one of the most important metrics for determining the success of a campaign or program. Excellent ROI means that for every dollar that business put it in order to invest in marketing, the business gets more than a dollar back. By focusing on ROI, it can support companies to move away from the idea that marketing is a fluffy expense that can be cut when times get tough. Marketers are always measuring and tracking the ROI of all of their marketing investments.

Take a glance at the most used solutions for tracking and determining ROI by USA marketers 2019:

  • Google analytics is ranked as the most used solution by surveyed digital marketers for reporting and tracking the ROI at a rate of 93%.
  • Google search console is ranked as the second most used solution by surveyed marketers in order to determine and analyze ROI at a rate of 76%.
  • Google my business insights comes at next as a used solution by digital marketers in the USA at a rate of 65%.
  • Google tag manager also listed as a used solution for tracking, reporting and determining ROI at a rate of 47%.
Used solutions for tracking, analysis, reporting and determining ROI 2019

A Graph Shows The Most Used Solution For Tracking & Determining ROI, 2019.


Founded in 2004 and headquartered in Seattle, Moz is the leader in search engine optimization technology and local search management. Moz was the leading company to bring together SEO experts to help marketers learn how to reach their customers in a more efficient way by improving their visibility in search results. Moz develops inbound marketing software, provides robust APIs for link data, and hosts the web's most vibrant community of online marketers.


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