January 9, 2007, was a great day in the history of the mobile app development domain. It was the day when Apple’s first cell phone hit the market. Furthermore, in a little more than 10 years, cell phones have gotten increasingly proficient, progressively intuitive, and more popular than anyone could have ever anticipated. As cell …
Return on investment is one of the most important metrics for determining the success of a campaign or program. Excellent ROI means that for every dollar that business put it in order to invest in marketing, the business gets more than a dollar back. By focusing on ROI, it can support companies to move away from …