When you’re just starting out in business, it’s normal for budgets to be tight – and online marketing might be the first expense that you think about cutting. But, whilst traditional advertising methods can be costly and difficult to measure, today’s small businesses have certainly got the greatest access to a range of cost-effective and trackable marketing strategies and online marketing tools.
In fact, there are many ways to market your small business that are doable on a very small budget, or in some cases even completely free of charge.
We’ve put together some top methods for getting started with low-cost marketing strategies for your small business;
Email marketing is a tried and tested digital marketing channel that’s successfully used by businesses of all sizes and all industries. There are several budget-friendly email marketing software programs that you could use to get the word out about your business through email newsletters, that users can opt into on your social profiles or via your website.
Asking customers to sign up for an email marketing newsletter when they buy to get an exclusive discount is a great way of ensuring that you are able to keep in touch and keep your existing customers in the know. Consider these payday loans if you’re just getting started with your small business and need some financing to get your email marketing campaign off the ground.
When it comes to advertising your business for free, social media is one of the most useful tools in your box. The main social networks – Facebook, Twitter, Instagram, and LinkedIn – are free to use for businesses and give you the option to put your brand out there in front of a huge audience. Make sure that you are regularly updating your social profiles with fresh, relevant content that your followers will love to share.
When it comes to maximizing your online presence and showcasing your brand as an authority in your niche, there’s no better way to go about it than with a high-quality business blog. If your business website does not have a blog, then it’s probably high time that you thought about adding one.
Not only can great blog content be shared across your social media channels to encourage followers to click through onto your website, but they also create more pages on your website for Google and other search engines to index, improving your reputation and often your ranking. And once you’ve built a reputation from business blogging, you’ll be more likely to land top guest posting spots in your niche.
Networking is a great way to grow your business and can often serve as a free method of advertising, too. And, it’s not just offline networking at conferences and business conventions that you should pursue – online networking can be just as, if not even more effective. Join business forums, be a part of local small business groups on social media, or even start a social networking group for your own business.
When it comes to marketing your small business, a small budget shouldn’t have to hold you back. You can find many inexpensive marketing ideas for small business and cheap effective advertising strategies that may suit your small business.