Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points such as the product page, the add to the cart page, the order confirmation page. All of these will be displaying personalized recommended products for the visitor. Conversion rate is one of the key ways to measure any kind of e-commerce success, but it’s especially telling for personalization.
Take a glance at the top primary metrics tracked in order of measuring personalization initiatives & their success, 2019:
- Conversion rate is ranked as the most tracked metric by surveyed marketers in order of measuring personalization initiatives and success with a rate of 49%.
- Click-through rate is ranked as the second tracked metric by marketers for measuring personalization initiatives and success with a rate of 37%.
- Average order value (AOV) come at next as a metric tracked by marketers to measure personalization initiatives and their success with a rate of 33%.
- Loyalty program enrollment also listed as a tracked metric for measuring personalization initiatives and their success with a rate of 32%.
A Graph Shows The Three Primary Metrics Tracked For Measuring Personalization Initiatives & Success, 2019.