Companies were utilizing a customized message based on the profile data and other attributes on customers collected from third-party list providers. But the rapid growth of social and newer digital channels has created an opportunity to collect even more pertinent customer data, thereby helping companies provide personalized outreach. Companies are paying more attention to customer profiles and interactions as they begin to chart out ideal buyer personas for future engagement. This allows marketing teams to send out the right message at the right time to the right person, which leads to better and higher conversions.
Take a glance at the most challenging barriers of hyper-personalization strategies success, 2018:
- Applying data insights to decisions is ranked as the most challenging barrier of hyper-personalization strategies success with a rate of 53%.
- Using more artificial intelligence is ranked as the second challenging barrier of the hyper-personalization strategies success at a rate of 40%.
- Attributing revenue to marketing come at next as a challenging barrier of hyper-personalization success at a rate of 38%.
- Understanding customers better also listed as a hyper-personalization strategy success barrier at a rate of 35%
A Graph Shows The Challenging Barriers of Hyper-Personalization Strategies Success, 2018.