Facebook’s Cambridge Analytica crisis raised issues about privacy and integrity and users began to question the value networks provide and seek more meaningful ways to engage. As a result, a radically new social paradigm is emerging and social media users asked to be treated like individuals, not demographics.
The Hootsuite’s report investigated the five key social media trends for brands to watch and adapt to in 2019 with corresponding brand examples and guidelines for implementation to ensure that all trends are both specific and actionable. The five trends are intended to be of value to front-line social media practitioners and leaders alike.
Data was driven from a survey of 3,255 Hootsuite business customers, from large enterprises to small agencies. The survey was conducted during the third quarter of 2018. The results were supplemented with insights from primary interviews with dozens of industry specialists, as well as published reports and data from Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner Perkins, We Are Social, and others.