34% of Organizations in Europe Admit That Targeting & Personalization Is One of Their Priorities, 2018 | Adobe & Enconsultancy
Digital Marketing | Asia Pacific
Organizations in the Asia Pacific are much more focussed on social media engagement as their first priority with a rate of 36%, compared to North America and Europe organizations which reported that targeting and personalization is their top priority with a rate of 34%.
On another side, Asia Pacific organizations mentioned that brand building/viral marketing is their second priority with a rate of 31%, while North America organizations reported that customer journey management is ranked as their second priority with a rate of 24%.
A Graph Shows the Regional Top Priorities For Organizations in 2018.
Adobe Inc.
Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.
