Fashion has always been a hotbed for innovation and today, tech is transforming fashion at a faster pace than ever. In the same context, Americans become more likely to shop online for clothing, footwear & cosmetics. So, whether you’re a business professional in such industries in the US, or simply someone trying to come to grips …
More than 1,500 of US fashion shoppers were surveyed to provide insight into the demographics and psychographics behind their behaviors and trends. 52% of American online fashion shoppers purchase using smartphones or tablets while 48% shop only on the desktop. T-shirts, shirts, shoes, pants & accessories are the top 5 products purchased on the smartphone. …